Our Story
Cutz & Fadez started in a pro shop at a private country club — long days around the game, longer nights reading about how to build a life outside the traditional 9-to-5. One story stuck: East Side Golf, and how the brand became the vehicle for its founder's dream of playing on the PGA Tour. That idea — that a brand could carry someone's real ambition, not just sell a t-shirt — planted the seed.
Growing up a multi-sport athlete with a background in taekwondo, always chasing the next team, the next tryout, the next shot at going pro — that competitive drive never left. Even as some doors closed, the want to be professional at something, to move through life like an athlete moves through a game, stayed.
The name has nothing to do with a barbershop. It's about the shot — the cut, the fade — and how that same shaping, that same precision, shows up across every sport, every discipline, every version of the athlete grinding to become who they're meant to be.
Cutz & Fadez is for the athlete crossing over into a new game, the fashionable amateur, the loud and stylish semi-pro. Wherever you're at in the game — this is gear that lets you stand out and feel seen, without anyone making you feel like you don't belong just for being yourself.